Exotic Flowers Delivers to Allston Testimonial

Thanks!  This is the first time I have used your business and am glad that I did!!  The flowers are beautiful and were delivered on time.

Happy Thanksgiving!

JB

Exotic Flowers Delivers to Cohasset Testimonial

The arrangement is absolutely fantastic. WWWaaaawaaaay better than anything
I have ordered from Winston's...You are my number one choice from now on and
I am busy spreading the word..
Alyson S.
Cohasset, MA
11/26/11

Exotic Flowers Delivers to Canton Testimonial

Thank you so much! Again beautiful flowers! 


Emily C.
Canton, MA
11/24/11

From SAF Sales Wake Up

For Increased Web Traffic, Think Outside the (Flower) Box

by Katie Hendrick

Just because you’re a florist and you blog, doesn’t mean you always have to blog about flowers — in fact, going off-topic can actually help your search engine optimization and, subsequently, sales.

Visit Exotic Flowers’ blog and you’re just as apt to learn about baseball, wine or horror films as you are to find information on callas, gerberas or roses.

Owner Rick Canale abandons the “all flowers, all the time” philosophy, interspersing advice on ordering hostess flowers or designing a bridal bouquet with posts about fellow Boston organizations and other “general interest” content. 

Canale updates the blog three times a week, because he knows that “creating blog content and indexing pages is key to Search Engine Optimization,” he said. While, on average, floral topics dominate two of those posts, it’s the light-hearted local titles — “Top Five Steakhouses in Boston,” “Advice for Incoming Freshmen at Boston College” — that get the most visitors, he said, adding “they’re also easier to write.”

In addition, Canale’s musings about a local institution, whether it’s the Parkway Gerbils (a little league t-ball team) or Papa Gino’s Pizza, has the potential to reach that group’s fans. “Everyone likes to see their names in lights,” Canale said. “When I mention someone local, I also bring it to their attention, too, and hopefully they will repost my blog to their followers, as well.”

Since introducing “foreign subjects” to the blog about a year ago, web traffic has increased 32 percent, Canale said. That improved web traffic has led to a higher organic web ranking “which equals higher sales,” he said.

Exotic Flowers Delivers to Veterans Hospital in Jamaica Plain Testimonial

Thanks very much. My girlfriend loved them. Thanks again for the flowers, fast delivery and most of all great customer service.
I will pass the word along to my friends!


Robert D.
Somerville, MA
11/21/11

Exotic Flowers Delivers to Mass General Hospital Testimonial

 the flowers for my sister are just beautiful....


Pat T.
Hyde Park, MA
11/17/11

Exotic Flowers Delivers to Faulkner Hospital Testimonial

the flowers were beautiful!

Have a great day!
Susan


11/15/11

Exotic Flowers Delivers to Hingham Testimonial

Thanks so much. The flowers were beautiful.


Dave M.
Dorchester MA
11/4/11

Exotic Flowers Delivers to Dorchester Testimonial

Beautiful job my niece loved the arrangements ..


Faithlyn


11/3/11